Haolin Zhang

Haolin Zhang

Oct. 31, 2026

Intelligent media, Traditional culture, Digital communication, Reproduction of social value.

This study focuses on the digital communication of traditional culture and its social value reproduction under the intelligent media ecology. The research points out that intelligent media technology reconstructs the logic of cultural communication, and realizes the transformation from one-way indoctrination to co-creation, content from symbol simulation to immersive experience, and channel from dispersion to accurate access. The reproduction of social value revolves around three dimensions: cultural identity, social education and ethical aesthetics, and is realized through algorithms aggregation, immersive narration and cross-media translation. However, the current practice faces challenges such as technical rationality, data cocoon, digital divide and copyright dilemma. The research aims to provide theoretical and practical reference for the creative transformation and innovative development of traditional culture, so as to recast the spiritual core of national culture in the digital age.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license