Innovation Economics and Management Research (IEMR)

Publisher:ISCCAC

A Study on Synergistic Innovation in the Preservation and Tourism Activation of the Li Nationality’s Intangible Cultural Heritage Handcrafts in Hainan
Authors

Jiefei Wang, Xinxin Lu, Boya Yang, Yuqing Lou

Corresponding Author

Jiefei Wang, Xinxin Lu, Boya Yang, Yuqing Lou

Publishing Date

Oct. 30, 2026

Keywords

Intangible cultural heritage handicrafts, Tourism activation, Collaborative innovation, Intangible cultural heritage tourism.

Abstract

Li nationality's intangible cultural heritage handicrafts are the most representative cultural carrier of Li nationality in Hainan. However, due to the impact of globalization, large-scale production and new technology, its competitiveness in the tourism market is declining. Through literature review, on-the-spot investigation and in-depth interview, this study analyzes the difficulties faced in the process of activation and integration of Li intangible cultural heritage handicrafts and tourism, and puts forward the activation principles and methods to promote the return of Li intangible cultural heritage handicrafts to the tourism market.

Copyright

© 2026, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license